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Dreambank Web Video for Dreambank.org
Client:
DreamBank (Agency: Capulet Communication.)
Product:
DreamBank (www.dreambank.org)
Deadline:
Tuesday, December 30, 2008 - 11:59pmTarget Price:
1 000.00 CADRights acquired:
All RightsFiles:
How to enter:
- Make your ad outstanding!
- Upload your ad to AdHack. You’re in!
- We'll announce the shortlist and notify all ad creators on the next step.
- Dreambank will choose a winner and we'll announce it!
About:
DreamBank.org is about helping dreams come true and doing it in a way that helps the planet and important social causes.
Instead of family and friends giving gifts that, although appreciated may not really be wanted, DreamBank lets you contribute to someone's dream. As well as helping fulfill a dream, your contribution helps spare the planet some of the nasty side effects of manufacturing, packaging and shipping unused gifts. Plus your gift automatically generates funds that are given to important social causes. DreamBank is all-win when it comes to giving and getting gifts.
We strongly encourage you to check out the Dreamer community to see what DreamBank is all about. The very best way to get a handle on DreamBank is to post a dream at www.dreambank.org.
Goals:
To drive awareness and interest in DreamBank so that people will want to visit www.dreambank.org.
Audience:
- 18-30 Internet users, skews slightly female
- These folks are Internet savvy and can be cynical when it comes to advertising.
- They like “smart” stuff and like to be considered early adopters of cool things.
- As a group, they’re socially aware and care about social causes and the environment.
- The Dreamers want something specific, and they don’t want their friends and family to waste their money on gifts that they’ll appreciate, but don’t really need.
- Gifters are the Dreamers’ friends and family.
- They don’t have a lot of spare time, and are not keen on spending hours in the mall shopping for a gift. But, they still want to give something cool and meaningful.
Context:
- The video ad will run on DreamBank’s site (www.dreambank.org)
- We'll host it on YouTube and other video hosting sites and will do some blogger outreach for the ad to encourage bloggers to post about it. We’ll post it on the DreamBank Facebook page.
- The ad may also run on partner sites, like the charities affiliated with DreamBank.
Product promise:
DreamBank helps make dreams come true.
Proof:
- With DreamBank you "Give Dreams. Not Stuff". Instead of giving or receiving gifts that are appreciated but not really wanted, you can contribute to your own dream or your friends' and family's dreams, whatever they might be—a new bike, a holiday, the chance to learn Italian, etc.
- DreamBank is a perfect way for your family and friends to give you something that you really want at Christmas and on birthdays without the hassle of shopping, shipping, etc.
- It’s an easy and safe way to raise money for your dream.
Secondary Proof:
Not mandatory. Focus on above proof. These do not need to be highlighted or explained. It would be nice to reference.
- DreamBank helps the planet by reducing waste of packaging, shipping of unwanted gifts, and;
- Helps others achieve their dreams as DreamBank gives the interest raised from the pooled dream funds to charity.
Character:
The DreamBank character is inventive, provocative and fun. The tone is ‘down to earth’ and ‘transparent’.
Requirements:
- Must be a video ad
- Shouldn’t be raunchy. General audience, please.
- Video should be about 60 seconds in length
- Video should be maximum 30 MB file size
- Video should be optimized to fit the YouTube player — width="425" height="350"
- The call to action should be to visit www.dreambank.org.
Extension:
There might be an opportunity here to create a series of ads, probably all video, but not necessarily. Because budgets are tight, DreamBank won't be doing any print advertising or events for a while.
Comments
Font
Submitted by Anonymous (not verified) on Sun, 11/30/2008 - 16:10.What is the exact font used in the logo? It looks similar to Arial, but not quite.
Thanks for the info!
DreamBank font
Submitted by Julie Szabo (not verified) on Mon, 12/01/2008 - 16:20.Hi, the font used in the DreamBank logo is ITC Franklin Gothic Demi. Hope that helps and thanks for checking out our commission!
FONTS
Submitted by Corey Rollins on Mon, 12/01/2008 - 16:46.Just to further help with the font topic, here is a link to where you can purchase the exact font.
ITC Franklin Gothic Demi
However, I also made this comparison photo to show that in Photoshop I was able to get almost the exact same font with Arial, set to Bold with a 15px character spacing.
Arial is a free font, and totally acceptable to use for your submissions. If the client requires the commercial font to be used it will be worked out with selected submission(s).
EXAMPLE:
Deadline and Storyboards
Submitted by James Sherrett on Sat, 01/03/2009 - 14:05.Hi First-Timer,
Deadline:
We're just working on figuring out the deadline with the client right now. An update on timing will be posted as soon as we can.
Storyboards:
Yes! We'll always review storyboards prior to you starting shooting. Would you prefer to post the storyboards publicly and get everyone's input? Or would you prefer to post storyboards privately?
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