BIV’s BC HIGH TECH Magazine Print Ad

Posted July 18th, 2008 by Corey Rollins
Client: 

Techvibes Media Inc.

Product: 

www.Techvibes.com

Status: 
Closed
Commission launch: 
Friday, July 18, 2008 - 4:00pm
Duration: 
1 Week
Deadline: 
Thursday, July 24, 2008 - 11:59pm
Winner Announcement: 
Friday, July 25, 2008 - 12:00pm
Target Price: 
150.00 CAD
Rights acquired: 
All Rights
How to enter: 

We are still perfecting this process, so for the mean time we suggest the following.

  1. Download these Assets (logos)
  2. Create your ad
  3. Upload your ad to AdHack and tag with "Techvibes Top 25"
  4. Leave a comment here with a link to your ad.
Goals: 

Very simple copy that reflects the fact that Techvibes is ‘new & improved’ or ‘better than ever’.

Site elements will be the Blog, Company Directory, Job Board, Events Calendar, and Forum. Keep in mind that the magazine will be relevant for 12 months, so copy can’t be too time sensitive.

Last year’s publication is available online as a PDF - http://www.biv.com/publications/pdf/bctech2007-ebook.pdf - on page 82 you will see last years ad.

PLEASE NOTE: Last years ad referred to ‘becoming a member’ and ‘join’ – The client would like a different message this year. Read on for more details.

Audience: 

Business in Vancouver subscribers, members of accredited high tech associations in B.C. and across Canada, including ASTTBC, CATA and the BCTIA.

Context: 

The ad will appear in Business in Vancouver. Readers and subscribers will find this ad across the bottom of a standard magazine page. Above it will be a Top 25 Tech Companies type list.

Ad Promise: 

Techvibes is new & improved and better than ever.

Product promise: 

Techvibes.com provides an easy-to-use platform for technology professionals to share ideas, recruit key employees, and build stronger industry alliances. Popular online features include a hyper-local technology Blog, Job Board, Events Calendar, Company Directory, and Map.

Proof: 

Techvibes.com has a unique mix of content and functionality that has lead to a community of over 50,000 members. (As of this post 51,116 members & counting)

Character: 

Simple, Fun, playful look that complements the Techvibes logo.

Requirements: 

Resolution: Must be 300 DPI (print quality standard)
Dimensions: 7 1/8" wide x 1" tall (2100 pixels wide x 300 pixels tall)
Copy: Simple is preferred. Must not be time sensitive copy. Ad must be relevant for 12 months. Last years ad referred to ‘becoming a member’ and ‘join’ – The client would like a different message this year.
Colours: Orange, Grey, Black (Techvibe colours)

Extension: 

Please keep in mind that the magazine will be relevant for 12 months, so copy can’t be too time sensitive.

Comments

Ad submitted

Submitted by jasonfearon on Fri, 07/25/2008 - 06:58.

Hello:

I have uploaded my ad submission. It can be found at:
http://beta.adhack.com/ads/high-tech-ad-techvibes-top-25

Thanks,

Jason

Techvibe Stab

Submitted by craigriggs on Fri, 07/25/2008 - 06:51.

Waiting on some team feedback tonight, and what else would you do to while away the time but start in on an AdHack: http://beta.adhack.com/ads/good-vibrations