John Lewis and The Beatles: From Me To You

"If you know the person, you'll find the present."

A beautiful and simple Christmas TV ad for upscale UK department store John Lewis.

What can I say about the ad that the ad doesn't say for itself?

Beauty in its simplicity? Check.

A tag line about as strong as can be? Check.

Resisting the lure to try to do more with the ad? Check.

A lot of work behind the scenes to make it feel so effortless and smooth? I imagine so.

The funny thing is I have never seen or shopped at John Lewis and I may never see or shop a John Lewis, but now I like them.