Assignment #5: Raise one to St. Paddy's Day

Posted February 26th, 2008 by James Sherrett
Deadline: 
Monday, 10 March 2008 - 10:00pm
Assignment prize: 

We have to admit, we kind of like the suspense of letting the winner pick their prize. So we're doing it again!

Assignment brief: 

In honour of the upcoming holiday of all things green, Assignment #5 is to reinvent and reimagine St. Patrick's Day.

Leprechauns, lager and shamrocks seem pretty well trod ground, which makes them perfect to reconsider.

Maybe the leprechaun's grown sour about his luckiness. Everybody wants a piece of him.

Pints of Guiness could see the day as a great cull of their kind. Other beers could be jealous. Take the expected and find a new twist in it. Say things that established campaigns can't say.

Deadline: Monday, March 10th at bedtime.

We have to get all the ads in a week prior to St. Patrick's Day so we can vote a winner and prepare for the day itself.

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