AdHack Purpose

Version 1.1.

Why AdHack?

Because so much advertising sucks. How many ads do you see in a day? And how many matter? Exactly.

So why does so much advertising suck?

Because the way ads get made is broken. It's slow, expensive and isolated from the real world. It's built for mass media, where you had no choice but to tolerate the ads. But mass media has fragmented. And we don't tolerate the crappy ads.

We believe we can find a better way. A way that learns from an on-demand, personal, connected world. A way that actually returns our commercial relationships to a social context. A way that makes ads that matter.

We're taking a stab at a new kind of advertising. Ads that are fun. Ads that make sense. Ads based on stories that we want to hear and want to tell. Stories from people we know. People like each of us.

We make the ads.

When we tell people about AdHack we try to relate what we're doing to what people already do: have conversations about the products and services they use. How do you decide on a new car? You ask a friend with that car. How do you find a tailor? You ask a friend who had their pants hemmed.

Take those conversations and remake them. Make them scalable, repeatable, changeable, searchable and valuable to more and more people.

We want AdHack to be the home for those conversations. Advertising from you to me and me to you.

Okay, now what?

Try our current attempt. We have ads, community and a marketplace.

Create an account and you'll get a Portfolio for your work, a Blog for you hare-brained ideas and a chance to make your mark, build your reputation and create a new kind of advertising.

Then tell us how we're doing. Or leave a comment below. Because we can only make this work if lots of us make it work.

Unum cum virtute multorum.