VOSS - Think Pure (Pure 1/3)

Developed for VOSS water (A high end Norwegian based water) that is the first of 3 advertisements in the creative. Check my profile to view the others.

This ad is very simple and meant to intrigue the viewer to further investigate the brand on their own. I hoped to invoke questions such as is it cologne? Is it water? What the heck is VOSS? I designed this ad as a leader for the others.

This ad would appear early in the magazine and one of the others would appear later in the magazine (revealing what VOSS is, if the reader didn't already know)

I took this photo of a bottle of VOSS that i purchased from Whole Foods Market. In front of a black T-Shirt I then used the top of a 100 CD spindle as a base and lit the scene with a blue tint desktop halogen light. As usual I cleaned it up in CS2 using layer effects to make the CD spindle look like a block of ice.