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Not Just for Yoga
For Sale:
yes
lululemon is branded pretty heavily as yogawear when in fact the gear is perfect for other activities as well.
idea is to help them branch out into other markets.
images of people in various sporting activies all with the same tag line "lululemon's aren't just for yoga"
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Image, video, audio or web.
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Comments
Wake up Lululeamon!
Submitted by Corey Rollins on Wed, 10/08/2008 - 12:13.This ad is great, I can't believe they haven't tried doing something like this. You don't see much (if any) advertisements from them but this concept is awesome.
Many men I have spoken to associate their brand with females or metro-sexual & gay men. However, one of my more "macho" friends was given a pair of Lulu sweats as a gift for his birthday and claims they are the best work out pants he owns.
He would have never bought them on his own and I'm positive that even after owning and enjoying the product, he would send his girlfriend or sister into the store if he was to buy another pair. An ad like this does not hurt their main target market of trendy female comfort and sport ware, and opens them up to potentially be accepted by a more male audience.
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