How Rogers Should Have Marketed the iPhone

A parody of Rogers' horrible "teaser" campaign for the Apple iPhone 3G

Apple unveiled the new iPhone 3G at WWDC, and Rogers responded with a lame "teaser" campaign. The banner on their web site asked us to *guess* what was coming on July 11th, despite the fact that they had already done a press release on the topic, and are the only carrier in Canada capable of supporting the phone.

They should have been more direct. In fact, they should have tried to play off their abysmal track record and use this as an opportunity to bring about a "fresh start" with the lucrative iPhone buyer segment.