Cross Pens - "The Chief"

Who reads ads about pens? Who even really cares about pens? Why not try to associate a piece of pop culture and humor? The introduction of "The Chief" executive pen... (psst,a fictional pen) from Cross.

Likely to appeal to educated, older individuals/executives and politicos. Corporate would likely never let this ad see the light of day but would hopefully circulate internally for a few laughs.